Starting on January 1, 2012 a new agreement will take effect, which will allow ABC to begin selling ads and providing clips of entertainment to Creative Mobile Technologies (CMT) infused New York City cabs. At the moment, that's about 6,600 cabs that will receive ABC's content.
Cabs will be able to offer weather, news, and news-you-can-use features, which will run in a loop.
Dave Davis, President and General Manager of WABC-TV in New York stated that this, "significantly expands the growth opportunities ahead for our taxi TV programming and advertising business," according to Deadline.
The deal also encompasses cabs located in Boston, San Francisco, Chicago, Anaheim, Kansas City, Denver, Columbus, and Charlotte. With those additional cabs, that brings the total to around 10,000 cabs where ABC content will be shown.
According to the companies, this deal will "lay the groundwork for additional expansion into new markets... in the coming months".
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