A Standard Symbol for RSS?
The acronym itself and the little orange icons with ‘RSS’ or ‘XML’ you see everywhere really are not helpful to the average person in helping him or her understand what this RSS thing is. Even if you read a definition such as the Wikipedia entry, most people would still be completely non-plussed.
As we discussed in our conversation, we should be telling the RSS story that focuses on ‘subscribing’ not on weird acronyms, and talking about this technology in terms that benefit the user, in ways that people can understand.
From a post in the Microsoft Team RSS Blog yesterday:
[…] We’ll be using the icon in the IE7 command bar whenever a page has a feed associated with it, and we’ll also use it in other places in the browser whenever we need a visual to represent RSS and feeds. Look for more details on the look and feel of IE7 when we post the public pre-release build next year.
Now it needs everyone out there who has a website or blog and who offers an RSS feed to also adopt this new icon and thus help make it become a standard. I’ll do my bit as soon as I see it there on Microsoft’s Presspass RSS subscriptions page.
Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology.