A Meaningful Positive Review

    March 31, 2006

When you write books, you often find reviews written by everyone from newspaper columnists to full-time book critics to bloggers.

Blogger reviews are the most meaningful to me-along with reader reviews posted to Amazon and B&N. But it’s particularly gratifying to get a good review from someone you already respect, even if you don’t know them.

That was the case today as I was reviewing my RSS subscriptions. In my “technology” folder is mip’s scan, which I’ve been reading pretty religiously for quite a while now. So I was pleasantly surprised to see that the blog’s author-Michael Ianna-Palarchio (Mip to his friends) had reviewed “Blogging for Business”-and liked it.

I particularily like how the book doesn’t get lost in the hype of blogging. There’s no “blog because it’s cool” aspect to this book. It sticks to an important first principle that I apply to all the IT work I do – let the business lead.

And to top it all off, Mip links to US and Canadian bookstores where the book is available. I knew I liked this guy!

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Shel Holtz is principal of Holtz Communication + Technology which focuses on helping organizations apply online communication capabilities to their strategic organizational communications.

As a professional communicator, Shel also writes the blog a shel of my former self.