A Lot Of People Became Amazon Prime Members During The Holidays

    December 26, 2013

In late November, Amazon finally allowed its customers to gift Amazon Prime subscriptions to their friends and family members. Free two-day shipping for a year is the perfect gift for the frequent Amazon shopper, but it was hard to say if this new gifting option would actually lead to more subscribers.

Oh, who am I kidding? Of course it did.

Amazon announced today that it set a new record for new Amazon Prime subscriptions in the third week of December by signing up more than 1 million new members. This new wave of Prime members also led to Amazon shipping out more packages than ever before on its peak shipping day. All of this and more led to Amazon having the best holiday shopping season on record.

“Amazon Prime membership continues to grow, and we now have tens of millions of members worldwide. They benefit from all-you-can-eat free two-day shipping on millions of eligible items and our members have a voracious appetite,” said Jeff Bezos, founder and CEO of Amazon.com. “We are extremely grateful to our customers around the world and wish everyone the very best for the coming year.”

Speaking of Amazon Prime, here are some fun facts regarding Amazon’s holiday shipping this year:

  • Amazon shipped to 185 countries this holiday.
  • The last Prime One-Day Shipping order that was delivered in time for Christmas was placed on Dec. 23 at 10:22 p.m. PST and shipped to Carlsbad, California. The item was a Beautyrest Cotton Top Mattress Pad.
  • The last Local Express Delivery order that was delivered in time for Christmas went to Everett, Washington. It was a Plantronics Audio 655 USB Multimedia Headset in Frustration Free Packaging ordered at 12:26 p.m. PST on Christmas Eve and delivered at 3:56 p.m. PST that same day.
  • Amazon.com shipped enough items with Prime this holiday to deliver at least one gift to every household in America.
  • Prime was so popular this holiday, that Amazon limited new Prime membership signups during peak periods to ensure service to current members was not impacted by the surge in new membership.
  • In the same announcement, Amazon revealed some of its best selling items over the holidays. As you might expect, the Kindle Fire HDX family were the best selling tablets. In laptops, the Chromebook and the ASUS Transformer were the top performers. As for video games, Call of Duty: Ghosts for Xbox 360 took the top spot followed by Just Dance 2014 for Wii.

    Image via Amazon