In late November, Amazon finally allowed its customers to gift Amazon Prime subscriptions to their friends and family members. Free two-day shipping for a year is the perfect gift for the frequent Amazon shopper, but it was hard to say if this new gifting option would actually lead to more subscribers.
Oh, who am I kidding? Of course it did.
Amazon announced today that it set a new record for new Amazon Prime subscriptions in the third week of December by signing up more than 1 million new members. This new wave of Prime members also led to Amazon shipping out more packages than ever before on its peak shipping day. All of this and more led to Amazon having the best holiday shopping season on record.
“Amazon Prime membership continues to grow, and we now have tens of millions of members worldwide. They benefit from all-you-can-eat free two-day shipping on millions of eligible items and our members have a voracious appetite,” said Jeff Bezos, founder and CEO of Amazon.com. “We are extremely grateful to our customers around the world and wish everyone the very best for the coming year."
Speaking of Amazon Prime, here are some fun facts regarding Amazon's holiday shipping this year:
In the same announcement, Amazon revealed some of its best selling items over the holidays. As you might expect, the Kindle Fire HDX family were the best selling tablets. In laptops, the Chromebook and the ASUS Transformer were the top performers. As for video games, Call of Duty: Ghosts for Xbox 360 took the top spot followed by Just Dance 2014 for Wii.
Image via Amazon