A Fine Example of Flash

    January 17, 2006

Let’s face it: Most of the uses to which companies put Flash suck.

Take a look at the incredibly lame series of Flash introductions on the Fry Steel website. What benefit would anybody get from sitting through these if what they really want is get the company’s catalog? (That’s right; refresh the page and you’ll get a different insipid Flash intro every time.)

I’m always delighted to find Flash samples from which organizations could learn. I’ve long been directing people to “The Dough” as an example of Flash as a story-telling device. (Ignore the anti-business message and focus on how a point is made quickly and entertainingly.) Today, I found Benbo’s Zoo, a Flash site using sound and typography. It’s apparently been around for a while, since Publisher’s Weekly and The New York Times have commented on it. Benbo’s Zoo applies Flash to a picture book concept. It’s not too much of a stretch to apply the concepts here to training and other business applications. It just goes to show what a little imagination can accomplish. Enjoy!

Shel Holtz is principal of Holtz Communication + Technology which focuses on helping organizations apply online communication capabilities to their strategic organizational communications.

As a professional communicator, Shel also writes the blog a shel of my former self.