A Case Study in The Transient Web?

    May 4, 2006

Remember when I wrote about the transient nature of the Web? It might be happening to YouTube.

According to Business 2.0, YouTube is facing a rebellion among the formerly faithful. What will that do their rates? More importantly, where is the flock heading next?

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.