89% of U.S. Companies Will Use Social Networks For Recruiting

    November 20, 2011
    Chris Crum

Jobvite released an interesting report looking at employers’ use of social media in the recruiting process. The biggest takeaway, as illustrated above, is that 89% of U.S. companies will use social networks for recruiting.

That’s a lot. However, it also means that 11% aren’t even bothering to check out LinkedIn, which I find pretty interesting, given how much professional information there is on the network.

Some other key findings:

  • 55% will increase their budgets for social recruiting; referrals, corporate career sites and direct sourcing are other top categories for increased investment.
  • Referrals, direct sourcing and social networks are the top rated external sources for quality candidates.
  • Only 16% will spend more on job boards and a third of respondents plan to spend less on job boards, third party recruiters and search firms
  • LinkedIn has led in recruiting usage each year and now almost all of those surveyed (87%) use the professional network, up from 78% last year.
  • Recruiting usage of other major networks stayed fairly steady with 55% using Facebook and 47% using Twitter.
  • But now, most (64%) have expanded their social recruiting programs to two or more social media channels; and 40% use all three top networks – LinkedIn, Facebook and Twitter.
  • 77% of survey respondents expect increased competition for talent.
  • Nearly 2/3 of companies intend to recruit from competitors in the year ahead.
  • Among companies anticipating increased hiring this year, 95% now use or plan to start using social recruiting.

You can find the whole report here.


Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.