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5 Tips for Marketing Through Content

Delivering Content That's In Demand, Without Sacrificing Quality

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There are 21 Comments. Add Yours.
  1. One of the mistakes that many content marketers make is around creating their editorial calendar. A sound keyword strategy is what should drive the editorial calendar. That ensures you are always focusing on creating content that has a purpose.

    Ryan Malone
    SmartBug Media
    An inbound marketing agency and Hubspot Partner
    twitter.com/ryanmalone”>@RyanMalone

  2. My group, for instance, at Active Rain (http://activerain.com/groups/WEB20), has over 800 subscribers, with only 430 posts. The reason for this is more what I delete than what I post: you need to have user-filtered moderation: by deleting everything in my WEB 2.0 group that is not popular (I routinely delete even my posts that do not get comments) I am tracking the preferences of my audience in an interactive way. The better this dynamic works, the better the group works, creating user-generated, user-rated, user-filtered content as the group grows; this is the holy grail of group building.
    This glass is half full….cheers!
    http://www.youtube.com/watch?v=IAiXfmJEYwg&feature=player_embedded
    Israel Rothman | Social Media Marketing
    MoviePals Entertainment, LLC – http://www.MoviePals.com
    Tel : 1.866.945.113 | Cell: 805-827-2450
    CEO, Socialmediasystems.com
    Cell 805-827-2450
    Yahoo IM: izzyreal51
    Skype: Israel.Rothman
    MoviePals Entertainment, LLC

  3. I want to focus here on comment moderation. Usually, content marketing suffers from spam comments.

    Most of these spams contain spam links which can also cause low page ranking. I highly recommend to use captcha to minimize these spam comments.

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  5. That’s why good content should always be combined with good anchor text linking, to get the maximum benefit. I’ve always been annoyed at the value sub-par content has been given by Google, and, similar to the Big Daddy algorithm changes, these new changes should only benefit my clients even more. I’m always happy to see quality-driven process upgrades.

  6. We have been building a team of outsourced writers and editors over the last 12 months for content projects with clients and for our own web site business development purposes. Be interested in people’s input into successful strategies to find and retain good authors / editors?

  7. The Content Marketing Bible for individuals and small business owners is the Action Guide that Ken Evoy provides as part of the Site Build It! product. I’m always amused and somewhat amazed when I see people posting advice as though it’s a revelation, even though it’s been in the freely available Action Guide for years. His material can also be adapted to build and train a team of content writers if that’s what one wants to do. Of course, if you give a team the Action Guide, many of them will simply go off and start their own sites, but that’s always a risk I suppose.

  8. Having a sound keyword that is relevant to what you do in your industry, but at the same time should be informative to the readers.

  9. Content Marketing is probably , one aspect where people are not focusing that much, as they should focus. Many time we read that content is king, but we rather than giving more focus on content, we usually give high priorites to building links, and other marketing stuffs, like adwords etc. Content syndication and marketing of done properly than can give much better results than the other means, at a low cost. So , I will say that Content marketing is a more effective and ecconomical way to get higher conversions.
    Thanks for this nice article.

  10. With all the PLR (Private Label Rights) sites out there spitting out garbage content for those who are desperate enough to buy them and post them without any edits, this is a real heartbreaker.

    If you find some good writers and they can keep up with the demand, you could create a great marketing venue for fresh, unique and correct content. I always like to make sure I have a mix of diffeent media in my articles. Maybe a video embedded in one and an audio in another and images splashed throughout the articles.

    The hard part is submitting your content to article directories (where Internet Marketers and Bloggers go to find content if they are lazy or just lack the time to do the research on a topic) that do not allow the mixed media to be included.

    Article marketing can bring in plenty of traffic to your site and it may even be a long term strategy IF you are writing about something that is fairly stagnant. In other words, if the topic is consistently the same, one or two articles submitted to an article directory or five can bring in some traffic for months (and even years) to come.

  11. Yah content part is utmost important and more so nowadays when all mechanism and tools are taken as archiac and search engines are become so so dynamic …….

  12. These are great recommendations, and although I agree with them, I think most writers overlook one important fact; people dislike being told what to do. So, when I give recommendations I use plenty of personal experiences and accounts. I think that the more someone can identify with what you are writing the more popular your posts or tips will become.

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  16. Your articles are very relevant and informative. This is great advice, marketing is so complicated these days. No longer do you print out some brochures and hand them out to customers. Now, all info is dynamic and constantly changing.

    Ted
    Smart Payment Plan

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