34% Do Holiday Shopping Online

    December 10, 2007

About one in three shoppers (34%), in the UK will do the majority of their shopping online, according to comparison-shopping Web site Savebuckets.

Shoppers have become more comfortable with shopping online and people are planning to make purchases right up until the third week of December. Shoppers have learned they can save money by using online discounts, according to the Web site.

"With delivery from online shops becoming increasingly efficient and consumer confidence growing in online retailers, there has been a consistent trend over the last few years towards people shopping online closer to Christmas," said Savebuckets spokesman Marc Ames.

He said retailers have become better at delivering products, with retaielrs using a number of shipping firms to gurantee faster delivery times. "Manic Monday last week was the start of the shopping frenzy, but what we’ve seen is a steady increase in traffic and sales since then," said Ames.

Amazon spokesman Damian Peachey said although there are predictions from payments organization APACS that last Monday was likely to be the peak online shopping day, he believed that consumers still have more purhcases to make.

"It’ll either peak this week or at the beginning of next week," he said. "There are a lot more delivery options now, and if you live in London or Birmingham you can order from Amazon on Christmas Eve morning and receive your purchase by the end of the day."