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2nd Largest Search Engine Gets Real-Time Search

Search Through YouTube Comments to Monitor Reputation

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Update: YouTube has officially announced the feature:

Today, Comments Search moves into Test Tube, the place where our engineers and developers test out new features and gather data and feedback before pushing them out to a wider audience. This feature allows you to search the comments people are making on YouTube in real time. The full comment will appear on a continuously updated results page, and "trending topics" indicates the hottest topics of conversation on YouTube at that particular moment. Comments Search is a way you can find out what YouTube users are saying about everything from the news stories of the day (below, see results when we typed in "balloon boy") to your individual channel or brand.

Original Article: Add one more thing to your list of online reputation management tools. YouTube has real-time search for the site’s comments. Considering that YouTube is by far the largest online video site in the world, and is even considered to be the second largest search engine, YouTube comments are probably not something that brands want to ignore.

Now that you are able to easily search for the latest comments for whatever keyword you choose, monitoring what people are saying about you on YouTube should be quite a bit easier. Although, it could be easier still.

"Unfortunately, there are no feeds being published to syndicate these search results into a reader off-site," notes Marshall Kirkpatrrick of ReadWriteWb, who stumbled across this addition to YouTube. "The regular search on YouTube now has RSS feeds and Google Wonder Wheel data being published, so perhaps comment search will have feeds added soon as well."

Real-Time Comment Search on YouTube

"YouTube comments are notoriously not worth reading, but now you can search their full text…in real time," says Kirkpatrick. "There are some very real, potential use-cases crying out for a tool like this."

It is unclear just how long this feature is actually been available, but if it’s been out a while, it doesn’t seem to have been acknowledged much until now. The feature can be used at youtube.com/comment_search.

If you are looking to be found in real-time searches, commenting on YouTube videos may provide for another good way to go about doing so. That doesn’t mean spam. It means that if you engage in more relevant conversation throughout the YouTube community, people will be more likely to see your comments in searches. I suppose the real question is how often will people other than those monitoring their reputations actually be looking for information from YouTube comments.

2nd Largest Search Engine Gets Real-Time Search
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  • http://weintube.com Trevor

    Maybe some one can help! Whilst living and working in Germany, I was wondering if, when I do a search on Youtube or Google, do we all get the same results ie: “weinshop” search on google from Germany result P1. Is that the same result as it would be if I was living in the U.S.A and typed in the word “wein”. The same question for youtube! Maybe you could help answer the question.

    Regards
    Greetings from Germany
    Trevor

    • http://newcenturytint.com Guest

      No, I did a Google search for weinshop on Google and I did not get the site as a result. I’m pretty sure Google checks your IP address before it returns search results. Our company newcenturytint.com is located in Florida and when I enter the search term “window tinting Orlando, Florida” I get sponsored results from the North Carolina area where I live as well as results from Florida.

  • http://dropshadowmaker.com DropShadow

    This would be great, except that their comments interface needs some work. People can remove comments in the middle of a discussion to sway a discussion their way. When you receive an email with a reply to your comments, the links don’t take you to a reply link anchor. If there are thousands of posts, you may never find the reply. The posts get all jumbled up as well.
    If these things get fixed, a real time search could be a very organized way of finding information in posts.
    I’m excited about the future of online search. Wonder what will be next. Virtual reality search?

  • The Snob

    Its all about REAL TIME. Thats why you find this feature in Google’s YouTube! It should not come as a surprise really. I suspect the Google company ARE aware of the revolution in web content in the wave of SOCIAL NETWORKING sites. The amount of “new” information added to the internet not only direct by web site owners but now blogs and VANITY entitys lurking in the social sphere producing tonns of second to second material simply need a new look at how we use and challenge search engines. Google well should have during the last 11 years have noticed this trend/need analyzing their search data

  • http://www.elitefashionswimwear.com Teodora

    The results rendered by Google should be relevant to the user’s keywords and not IP address.
    And yet we get different results depending on where we do the search. I get some results when I type a keyword at work and different when I type the same keyword at home. I guess the IP address is also taken into consideration in Google’s algorithm.

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