If you sell more than a handful of products on your website, you'll
need to add what's known as a shopping cart. This is a function that
allows your customers to pick out the items they want and send them
to a "cart," which holds onto them until they're ready to check out.
The program then totals the order and adds any applicable taxes and
shipping charges.
So how do you add a shopping cart to your site? There are
three different options you can choose from.
1) Link out to a third-party service (hosted)
2) Buy your own software and do it yourself
3) Download a script and configure it to your needs
Let's examine each option separately and the pros and cons involved
with each:
THIRD PARTY/HOSTED CARTS
Third party cart services are easy to set up; you can be running in a
matter of hours. They require no software to buy or install, but
usually charge a monthly fee. Most include a secured server and a
merchant account option, if you don't have your own. This is a
relatively inexpensive solution for small businesses.
1) VCart.com: www.vcart.com
Free to try for 30 days then you pay 90.00 for 3 months, 150.00 for 6
months or 1 year for 249.00. Supports 1 to 10,000 products- No CGI
to configure and you can use your existing merchant account.
2)
FreeMerchant:
www.FreeMerchant.com
Prices range from 19.99 to 40.00 per month with a 30 day free trial.
Build your store using their web based interface.
3) Yahoo Store:
store.yahoo.com
You can't go wrong with Yahoo's expert reputation. Easy to build your
store on their servers using a point and click interface. You can
even upload your own images. Cost for up to 100 items is only 100.00
a month. You can also use your existing merchant account or apply for
one through them.
4) Marketers Choice: gta-tech.com
Believe it or not, this one is free. Supplied by Marketers Choice,
this cart calculates totals, taxes, shipping charges and notifies you
of new orders automatically. Follow the wizard for easy set up. You
need your own merchant account but they supply the secured server. So
what's the catch? They try to get you to upgrade to their 150.00 a
year package, which is an option. If you continue to use the free one
the only trade off is they will display business related ads on all
of your cart pages.
SCRIPTS
If you're at all good at programming with CGI, there are limitless
scripts you can download for free or low cost. If you're all thumbs
you could hire someone to configure the script for you. One of the
best online programmers I know of is David Black. He's fast, reliable
and his prices are fair. You can contact him at DavidBlack@thewavecave.com
1) CGI EXTREMES: www.cgiextremes.com
You'll find a variety of CGI shopping scripts here ranging from free
up to 300.00 in price. They'll work on a variety of platforms. Each
one is rated on a scale of 1 to 10 for guidance in selection.
2) CGI Resource Index: cgi-resources.com
To find the goodies here you'll need to drill down to the appropriate
category. Click on programs and scripts, then Perl, then shopping
carts.
3) PERLSHOP: www.arpanet.com
This CGI script is for sites hosted on a Unix system.
It is free to use with their logo on the pages.
4) PAY PAL SHOPPING CART www.cstafford.com
Check out this free CGI Shopping cart script that passes
all of your credit card sales over to PayPal for easy
processing.
SOFTWARE
1) SALES CART: www.salescart.com
Specifically for FrontPage users. Cost is 179.00. Easy to set up using
their step by step wizard.
2) PDG SHOPPING CART www.pdgsoft.com/cart.htm
Completely customizable to fit your needs. Integrates easily with
FrontPage software or Dreamweaver. You can also use this cart to set
up your own associate program. Works on Unix, NT servers and others.
It is a little pricey at 750.00, but worth it for the features you
get.
3) Your E-Ware: www.youreware.com/home
Fast and easy to use, with a low price that gives this software an
edge. It will hold up to 2,500 products in up to 20 product
categories. Works on Win 95.98 and Mac. Download the free demo and
take it for a spin. Final cost is under 100.00
There you have some of the various options to choose from when setting
up your online storefront. Before jumping into the e-commerce waters,
make sure you weigh your options and choose the one that best fits
your needs and your budget.
Merle www.EzineAdAuction.com
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