Back in the summer MySpace launched its own email service called MySpace Mail. The company has now announced that it has surpassed 15 million accounts for that service.
"Adoption by our users has experienced phenomenal growth, well exceeding initial expectations," says MySpace's Rajit Marwah. "At launch we set a goal of 10 million accounts created within a year – we knew we were on to something when we surpassed this goal in less than a quarter."
"What really makes MySpace Mail unique, and one reason why we think it has resonated so well with our users, is that it builds on your existing MySpace identity," he says. "We decided early on to automatically reserve our users’ vanity URLs for use as their MySpace Mail address. For example, since I had the URL myspace.com/rajit, the address firstname.lastname@example.org was already waiting for me when I created my MySpace Mail account. With an adoption rate upwards of 70%, vanity URLs were already one of the most popular features on MySpace, and leveraging them allowed users to maintain their identity on MySpace while enhancing this footprint beyond the MySpace network."
MySpace Mail | MySpace Video
The ability to send and receive music and videos as attachments with MySpace Mail could be one of the main attractions to users. Music and videos are certainly a huge part of what draws many users to MySpace in the first place.
MySpace's foray into email drew plenty of criticism, but with better than expected growth, MySpace doesn't appear to have any regrets about it.
MySpace has also announced the beta launch of My Music 2.0, a hub where users can build and manage social playlists. More details about that can be read here.