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10 Reasons Social Media isn’t Replacing Email

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There are 56 Comments. Add Yours.
  1. Email is going to go away anytime soon but this article highlights the unavoidable fact that social media is quickly replacing traditional (er, electronic) forms of communication. Social networking, SMS, MMS, tweets and the like have the advantage of immediacy in an easily absorbable form which is why so many have adopted them as their preferred method of communication – after all, we live in a sound bite world don’t we? I predict that these new forms of communication will continue to become more unified such that in the future there may not be a distinction between SMS and MMS, then text and social posts.

  2. Thanks for highlighting this discussion topic. I don’t believe that there’s a pitched battle in which either e-mail or social media will emerge victorious. It seems more like the e-mail medium is evolving as are the social tools, and they will meet somewhere in the middle. Furthermore, with the possible exception of points 6 and 7, your list is focused on what’s been true in the past, but doesn’t account for where trends might take us in 6 to 18 months (or pick your own future window).

    Btw, I wrote about this from a higher ed viewpoint last month, and will include a link to your posting as well: http://www.alumnifutures.com/2009/08/death-of-email.html

    • Chris Crum

      Thanks for the link Andy, but you got the title backwards.

      You think all but points 6 and 7 will change in the near future?

  3. Chris, great article. Thank you!

    Really, I don’t know exactly how e-mail will evolve. To me, however, your article was a good warning to make sure that with all this social networking hype we don’t forget about other communications channels.

    I still love getting real and not virtual Xmas cards, for example! Fewer, of course… but it’s still great to me! LOL

    Saludos from Argentina!
    Vicky

  4. I wouldn’t even compare email and social media. To me these are two different tools and I use them for different purposes. I like my email to come downloaded on my machine and not to keep it on a server. I can then reliably back up all my contact information, my messages and drafts. I don’t trust that even Gmail and Yahoo mail will always be there for me when I need them. Even Google servers go down at times. And do they guarantee that they will never lose your data due to unforeseen technical events? As a user you have more control over your email than whatever chat history you’ve created on social media sites. Imagine that some of the social media sites aren’t going to be around in the next few years: many of them are still money loosing ventures. Email is going away? I bet overhyping of social media will fade away before that.

  5. After the last 6 months of testing different marketing strategies via Facebook and Twitter, I do not see them replacing email any time soon – at least for a marketing channel. As for regular communication, I think social media and email will coexist indefinitely. I know many folks who 1. have tried social media and hated it and 2. are too Luddite in nature to even give social media a try – leaving good ol’ email as their preferred communication method.

  6. Chris-

    Really nice article.

    I think your point (1) is the best support for email sticking around for a VERY long time. However, I don’t believe it will continue to be our primary means of communicating.

    A friend of mine is a systems analyst for a large university. He’s spent time studying email traffic among undergrads and grad students.

    He maintains email traffic among undergrads is minimal. They do not use email, except to communicate with “adults” who don’t use facebook, twitter or texting.

    Most eye-opening for me were his stats on inbox capacity for undergrads vs. grads. Undergrads used about 25% of capacity, whereas grad students used 95% or more!

    Best,
    Laura

  7. Tim M

    Social networking may take the place of email in a purely social setting, but for businesses, I can’t see this will be the case. If more than half the companies currently ban the use of social networking sites altogether for productivity reasons, then the time they replace email in this setting is a long way off. The thinking that a person can respond immediately to texts, tweets, etc., is also not valid in a business setting. In fact, this type of correspondence takes away from a worker’s focus on the task at hand. Email, on the other hand, allows the worker to address necessary correspondence when appropriate.

  8. Email won’t go away soon and be replaced by social media. They are synergistic and support each other (social media tends to be more mass vs targeted for email). However connected set-top boxes may soon erode generic email as a target communications vehicle

  9. I agree with you. Email is much more personal, and it’s highly unlikely that anyone is interested in hacking into personal emails just to read them, like they do on social network messaging systems. Email has fewer “hands” touching it, thus making it feel more secure for personal messages. Spam stoppers are so good now, that it’s hardly even a problem on web mail anymore.

    I do think that computer based mail will eventually go the way of newsgroups, though. Too many better alternatives out there. I would never use computer based mail anymore.

    • Guest

      Years ago, when Instant Messaging first appeared through AOL and others, there was talk about that replacing corporate communications–it didn’t.

      My son is on facebook and texts all the time to his friends. I do not. I work in an position that requires communication with lots of people on a regular basis. That communication has to be targeted, reliable and secured. It also has to be retained and backup on a daily basis. Social networking does not allow that–as far as I know.

      Something like Twitter does not allow enough flexibility.

      E-mail will probably evolve into something that might look different and the technology behind it may change, but it is going to be the communication method of choice for people who want to restrict where the mail goes, not be faced with the abbreviations used in social networking and other similar issue.

      Social networking has a place. That has been proven–however, it will not replace e-mail.

  10. The same way snail mail itsn’t going away lets look at legal stuff in its pecking order email through Adobe = draft same as fax snail mail is the only answer. Email non legal gives you a contract for purchasing ie Ebay, Email gives you the time to answer when you want to! and you must be such a sad person or totally housebound to want to social network when you can go to a local bar pub or club and find loads of interesting people or even better join a politcal group and do your best to put the world right! Or why not get married or shack up and use your brain to find things to do and talk about without boring each other its harder that you think, social networking in this situation is a cop out!

  11. john damn

    Of course NOT .. watta stupid post ! 10 reasons why COWS will never FLY, try this one next time.

    • Chris Crum

      If a respected publication tries to convince people that cows are starting to fly, I may consider such an article. On the other hand, they’re doing some pretty fascinating things in science these days. I wouldn’t say never.

  12. Email is one of the most precious commodities online for very goog reasons.
    Using email allows the personalization of online interactions and business exchange. Companies are paying higher prices tan ever to collect emails for their marketing campaigns.

    One other indicator of email importance is the increase in email spam. Once the bad guys leave then we will know that email is doomed. That’s not the case yet.

    Besides the social networks have not mature enough in terms of demographic adoptions that most companies see social media as another company time waster. More and more youngsters are spending time on the web these days and that explains the rise of social networks. As far as doing business, email is still on eof the main means of communication, just like the phone and snail mail.

    Any new medium of communication is just another line in the information highway. Therefore it can just allow smoother traffic, in this case, better communication opportunity.

    I for one agree with you: Email is here to stay.

  13. Social networking sites change over time, myspace was once the big thing, and from what I’ve seen now, nobody I know uses it anymore. I want a mail service that’s going to be around, and my email isn’t about to die off, or at least be something I’m not interested in anymore. It’s professional as well, I can’t tell a game sponsor to facebook me the details of a game sale, I need email to discuss the deal and send legal contracts back and forth. Bottom line, email isn’t going anywhere, not just yet.

  14. IH

    One way I notice that social networking is replacing email – and this is really great! – is in the sending around of big ol’ pics from the family. Now they just upload them to fb and I can browse at my leisure.

    I have a question: doesn’t anyone text directly to another person’s phone anymore? I’m tired of reading other people’s personal messages to each other on my fb wall.

  15. Guest

    I agree heavily with point number 7. (Email is still improving). Email is evolving to adapt to the ideas of social networking and will incorporate all of these new ideas that are coming about. The email servers control people’s main identity on the web and this is a major advantage over the social networking sites.

  16. For those of you old enough to remember, think about VHS Video vs. BETA Video, Touch-Tone Telephones vs. Dial Phones, Black and White TV vs. HDTV. Well, don’t ever say never, just because it does not make sense. There are people out there that still Hand-write a letter, but many that don’t. Yes, there are a lot of people who don’t use Social Media and never will and I don’t personally think that it will replace E-Mail, but I would not say never. Only time will tell.

  17. Joey n7

    Of course like all people post here, the e-mail is the most important tool; social networks change in a few years and will change, the only tool that can help e-mail & only help is instant messengers but these sort of tools change almost nothing. Of course we still using newsletter and e-mail for best.

  18. Well the way I see it is like this. Since Humans first created the written word, we have developed the need to write things down both for ourselves and to send to others. The method in which we have done this has obviously been evolving since the first word was written. We have come from stone tablets to parchment and now email / social networks and the like. It is clear that the method with which we use to do this will continue to evolve, as our technology increases. However I do believe that there will always be some type of ‘direct point contact method’ such as email or similar in the future. It may change it’s form and name, but personal written communications is a basic desire of the human race. It’s also nice to know that Apparel such as T-Shirts and Hoodies will probably always be around as well.

  19. Like lots of web site owners I utilize many social sites to socially market http://officialsafetyandsecurity.com and raise awareness for its products but I still use email to stay in touch with customers on a more personal level. I don’t think it’s either or but both. Thanks, Chris.

  20. Email is the hub that we need to keep connected to everything else – as it is anyway. Email might become useless /replaced at some point in time, but not in the near future. The fact is though, that the amount of personal email has diminished over time, but I still have friends who insist on using Email instead of having a Skype conversation, which I’d prefer in many cases, but since I can’t really tell them that “I don’t have email” or “I don’t want to install email” I’m stuck with it as long as they send me email. So I would guess that as long as there’s an email server working, people will keep using it, just like writing letters…

    When you think about it; Even writing on stone hasn’t died out yet. Just have a stroll at a grave yard or any park with memorial statues on it.

  21. We still use email as my second identity after my Phone. And facebook or other is optional. :)

  22. You really can’t compare social media and email. Social media is designed to communicate to a group while email is designed for one on one communication. There is some overlap of functionality there, but as a business owner I would never communicate with a client using Facebook or Twitter.

    I do think that email needs to evolve into a secure protocol with some sort of authentication to get rid of SPAM and email spoofing. Maybe a different protocol altogether is needed.

    • I agree that email and social media are meant for different things. People are using social networking sites to replace email though. I personally will never give up on email. There is so much you can do with email that social media just doesn’t have.

  23. There is no doubt that email stays. Maybe not in the same amount.

    At the moment 3/4 of the world are still cooking over open fire.. the same as humans have done since the first time fire was harnessed.

    We are creatures of habit and every new thing we learn to use, simply becomes part of the massive amount of choices we can make every day.

    Email is a choice – just as no email :-)

  24. Definitely email is less of an option comparing to before. We have more ways to communicate to one another. Still, I believe email is here to stay. Eventhough Google Wave is trying to incorporate everything but I still find email the best way to record a conversations and a method to respond with deliberation, something an instant messaging might not able to do properly.

    Just a little correction for FB login: they are now accepting username logins besides email, if you already have your username picked up earlier, that is.

    @wchingya
    Social/Blogging Tracker

  25. Email isn’t going anywhere because just like the article said, even snail mail is still in use. New means of communication create a cumulative effect. We don’t stop using old forms (at least not completely) we just add on to what we previously used. This is true for snail mail (although a lot fewer letters are likely sent today than were 30 years ago pre-email days), but it is way more true for the internet. Email is efficient enough to not cause people to abandon it. Snail mail is inefficient, but now that inefficiency adds something special to it (A letter from a significant other with perfume on it is way better than an email no matter how gushy it is). The question is will email become the snail mail of tomorrow in regards to sincerity? The movie “He’s really not that into you” pointed out the world is going this way lol. Anyway, happy emailing, facebooking, myspacing, and whatever else!

  26. Come on, this is stoopid lazy! Write a real article why dontcha?

  27. First of all, guest, we write top 10 lists because people read them, and as article writers it’s our job to get people to read our stuff and comment on them. If you don’t like top 10 articles don’t read them, and for heavens sake don’t comment on them, or we’ll just keep writing them.

    As to the article, the premise that we are “always on” is fundamentally flawed. Time to pull your nose out of the blackberry and look around. If you honestly think twitter can replace your email I think you need to explore the idea that you are on the cutting edge of some new kind of addiction.

    Seriously, though, while I must admit that I am one of those “always on” people, I would point out that the vast majority of people don’t have mobile internet access yet, and many who do either don’t know how to use it, or simply don’t care to.

    Even if everyone on the planet had a blackberry email would still rule. I routinely go a week or more without visiting my facebook page. I can’t even remember the last time I logged into twitter. 2 weeks? More? And you know, I love my blackberry, but sometimes I actually turn it off.

    But…

    I check my email every morning like clockwork. I use it to organize my workday, and I keep all my emails so I have a written record of all my client requests and communications. Twitter just can’t hold a candle to that. Social media is the virtual equivalent of the spoken word. It’s ephemeral; effervescent… fleeting and often ignored or even unheard. Email is, well, mail. It’s there, and it sits on your desk until you deal with it.

    Social media is an exciting, even important, new way to communicate, but to suggest that it’s on the cusp of replacing email is , I suspect, link-bait histrionics.

  28. Long live the e-mail

  29. I think email is and always be a great communication skill IF someone is expecting an email from you. Even then, with all the SPAM, they may not see it.

    I am a home business owner, and I know if someone is not expecting an email from me, it will probably be deleted in a blink of an eye.

  30. E-mail is not dead, nor is social media killing it. I would argue the biggest impact on e-mail is SMS and mobile communications. Do you still trust every e-mail message you receive? Do you read past the subject line of even half of your e-mails? Do you recall the last time you ignored a text message?

    SMS has become a more effective way to communicate period. You trust a text message more than e-mail hands down. You rely on the immediacy of a text message more than e-mail. Your social networking sites integrate sms to their offering because they know you will respond to a text message before an e-mail message. You are more willing to receive a text message for meaningful communication over an e-mail message.

    No e-mail is not dead but it’s usefulness has waned. The true future of communications will be through texting and you will come treat e-mail very much like the days when you stood by the mailbox to get a letter from aunt bea. It’s meaningful but not vital.

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