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Is A Smaller Fanbase Now The Key To Facebook Success?

Is A Smaller Fanbase Now The Key To Facebook Success?

By Chris Crum

Komfo recently released results of a study about Facebook Page reach and engagement that's currently making the rounds. The study looked at 5,349 Facebook Pages. It found that fan penetration has decreased from 25.2% in August to 11.3% in March. Likewise, viral amplification has decreased from 0.42% to 0.39% ...

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